The thought of yet another fresh start under yet another new head coach hasn’t put off CF Montréal’s fans. Quite the contrary, it seems.

As the club gears up for its first season under Laurent Courtois, CFM announced on Thursday that, for the first time ever since they entered MLS in 2012, they have sold out of season tickets. They have had to open a waiting list for year-long memberships.

“We are incredibly pleased to make this announcement today and very proud of this historic achievement,” said the club’s president and CEO Gabriel Gervais. “I would like to thank our fans who have demonstrated their commitment and passion for over 30 years. We look forward to seeing all our members at Stade Saputo for every game in 2024. We will continue to enhance the game-day experience at home and impatiently await the start of the season.”

A six-game bundle of games will go on sale in limited quantities starting Saturday. That bundle includes the May 11 home clash with Inter Miami.

And therein lies a likely factor in the surging sales.

CFM are not the only club looking to capitalize on the fact Lionel Messi may be coming to town by packaging that match with other home games; it’s a strategy that also appears to be working well for the Vancouver Whitecaps, who have sold so many season tickets and bundle packages that they will be opening the Upper Bowl at BC Place for their own Miami clash and others.

There are no guarantees that Messi will play in all or even any of Miami’s three games in Canada, but that’s not preventing tickets from being listed in the thousands of dollars on resale sites by fans of all three Canadian franchises.

CF Montreal’s 2024 MLS season kicks off on Feb. 24 in Orlando, and they do not play their home opener at Stade Saputo until April 13 against 2023 Supporters Shield winners FC Cincinnati. Find out more about CF Montréal’s 2024 MLS schedule, as well as the schedules of Toronto FC and Whitecaps, here.